A facial chair is not a meeting room. If a 60-minute hydrating facial ends at 3:00 and the next guest is booked at 3:00, your therapist has no time to reset the bed, sterilise tools or brief the next client. No-shows make it worse because the empty chair still cost you products, linen and the blocked hour. Automation for beauty is about protecting chair time. Publish each treatment as its own bookable service, add 15 to 30 minutes of buffer, and collect a booking deposit when last-minute cancellations and no-shows hurt. Guests pick the treatment, the add-on and the time without asking whether the brightening mask is available that day. Fresha (fresha.com/pricing) is a common beauty and wellness system. Core booking can be free. If a brand-new client discovers you through Fresha Marketplace, Fresha may charge a one-time marketplace new client fee; Fresha states that clients who find you via your own website or social channels are not charged that marketplace fee. Check the live rate for your region on Fresha’s pricing page. SimplyBook.me (simplybook.me) is another scheduler; review free-plan monthly booking limits before you rely on it. Bookwme for Instagram-led Hong Kong studios: list “Hydrating Facial 60 mins” with a deposit such as HK$200 online and the balance in store, or allow pay-in-store after the slot is held. Use option groups for add-on masks. Keep English and Traditional Chinese on the same page. Run the whole customer journey in one dashboard: calendar, Inbox, bookings, guest summaries with no-show marks, and optional block lists for repeat problem guests. Accept more ways to pay without leaving Bookwme. Free plan paid bookings use Stripe cards. Starter and above can enable PayMe, AlipayHK, FPS and bank transfer for guests who prefer local methods; log each completed booking on-platform within 48 hours. Use basic analytics (rolling last 30 days on Free) or longer custom ranges on paid plans to see which treatments and hours fill best. You do not need marketplace traffic to justify the switch. You need fewer empty chairs, clearer no-show records and fewer DMs that say “Are you free at 3?” Apply as a Bookwme service provider and put one booking link in your bio.